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International Foodservice Distributors Association, Inc.
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Brand Manager
The Brand Manager develops position recommendations, guides market research and analysis, and defines brand strategy for SME and its house of brands. Designs and implements integrated brand campaigns that boost awareness and favorability of SME as a thought leader by target audiences. This position serves as the primary liaison with internal clients providing strategic counsel and analysis on brand positioning and analytics as well as leading the transformation of brand assets and product development where appropriate. MAJOR FUNCTIONS Market Research Researches marketing trends and SME’s competitive positioning in the marketplace Develops, tracks, and analyzes brand performance metrics for SME brands
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