In a digital world clouded by misinformation and anonymous reviews, the Better Business Bureau (BBB) stands out as a trusted, independent voice for both consumers and businesses. With over 200 million annual visits to BBB.org and more than 35 API partners (and growing), BBB is already one of the most widely utilized sources of trust data online. At the center of this system is the International Association of Better Business Bureaus (IABBB), the strategic and operational hub connecting 90 local BBBs supporting over 360,000 Accredited Businesses across the U.S. and Canada. IABBB is now poised for its next chapter—leveraging artificial intelligence and data innovation to