Director of Marketing Institute for Portfolio Alternatives (IPA)
The Director of Marketing is responsible for planning, managing and executing on the overall marketing strategy for the IPA. This position reports to the CEO and collaborates with internal staff and external consultants and vendors.
The association is based in Washington, D.C., but the position is fully remote/home-based. Candidates will be considered within and outside of the Washington, D.C. metropolitan area. The role requires up to 15% travel.
We are a small, dynamic, and committed team, adept at multitasking and collaborating across responsibilities as necessary.
Develop and execute the IPA’s marketing strategy to support overall brand awareness and growth.
Maintain a strong and distinctive brand voice for all marketing and advertising outreach.
Collaborate with the CEO, association staff, ad agency, vendors, and consultants to develop and implement marketing initiatives to promote the association’s offerings and priorities, including maintaining an overall calendar, schedule and budget.
Propose and implement marketing initiatives for conferences to optimize participation, as well as membership development, educational offerings, advocacy efforts and other priorities; campaigns may include direct outreach, social media, presentations, and other channels.
Execute email campaigns, including developing content, building emails, and deploying via the IPA’s email platform.
Develop and implement social media strategy; identify relevant channels, define the role of organic and paid content, develop content calendar, handle day-to-day posting and monitoring of social media activities; analyze results and report regularly.
Manage website content, including writing, editing, and updating content; work independently and with website developer and web designer to implement website requests; perform SEO optimization, monitor and report site analytics.
Oversee the development of all collateral material including webinars, event graphics, event publications, periodic reports, newsletters, and other materials.
Manage relationships, workflow, quality control, and budgets for marketing vendors, including graphic designers, website developer/host, printers, promotional item providers, photographers, and others.
Provides onsite support at association conferences and events.
Organizes and maintains a repository of digital assets, including photos, images, and graphic templates.
Performs other duties as assigned.
Reports to IPA President & CEO.
The Institute for Portfolio Alternatives (IPA) is the leading trade organization representing asset managers, broker-dealers, registered investment advisers and other entities that provide portfolio diversifying investments to investors. For over 35 years, the IPA has advocated for increased investor access to alternative investment strategies with low correlation to equity markets, as part of a diversified portfolio. Such strategies include real estate, public and private credit and other real assets through investment vehicles such as real estate investment trusts (REITs), business development companies (BDCs), closed-end funds, interval funds and private placements, among others. With nearly $300 billion in capital investments, these portfolio diversifying investments are a critical component of an effectively balanced investment portfolio and serve an essential capital formation function for our national, state and local economies. Further information about the IPA is available at www.ipa.com.
Required Education & Experience
Bachelor’s degree required, preferably in Marketing, English, Communications, Journalism, Public Relations or a related field.
At least five years of experience in a relevant area of marketing, preferably in a membership organization setting.
Experience in the financial services and capital markets industry is a plus.
Ability to manage multiple, complex issues and strong business acumen.
The Institute for Portfolio Alternatives is a 35 year-old trade association that serves the alternative investments industry, including private real estate, public and private credit and other real assets. Headquartered in Washington, DC, the IPA represents global, institutional and boutique asset managers, distribution partners such as large wire houses, broker-dealers and registered investment advisers, and industry partners including law firms, accounting firms, and technology platforms.