Specialist, Social Media (Brand Strategy and Communications)
American Physical Therapy Association
Location: Alexandria, VA
Type: Full Time
Required Education: 4 Year Degree
4 Year Degree
Title: Specialist, Social Media (Brand Strategy and Communications)
Department/Unit: Brand Strategy and Communications/Member Experience
FLSA Status: Full-time, Exempt
Location: Alexandria, VA
Do you want to contribute to an organization dedicated to improving societal health? Would you like to collaborate with colleagues who are passionate about making a difference? Are you excited to work in a new state-of-the-art building designed to encourage movement, participation, and employee health?
Then you want to work for APTA!
APTA is the trusted leader for the physical therapy profession, representing more than 100,000 physical therapists, physical therapist assistants, and physical therapy students. Our approximately 150 employees support the association’s mission to build a community that advances the profession of physical therapy to improve the health of society. Learn more in our Association Profile.
Located in Alexandria, Virginia, APTA has outstanding employee benefits, including flexible work schedules, generous retirement contributions, and travel subsidies for employees who choose public and active transportation.
This position will oversee APTA's social media management and strategy across APTA and ChoosePT accounts. This position also will support various digital media strategies, including podcasts, livestream events, and video. This position coordinates photo shoots and helps develop graphics for social media. We seek someone with demonstrated social media and other digital communications experience.
As a member of the Member Experience team, you will implement efforts to support organizational priorities and activities within the Brand Strategy and Communications department. You will support unit efforts with a focus on departmental contributions to systems and data strategy, membership strategy, scientific strategy, education and certification strategy, and business strategy for the Association. You will participate and support efforts for appointed and member volunteer groups and APTA leadership. You will support preparation of compliance requirements and documents and seeks out opportunities for continuous quality improvement in department activities. You will be an effective champion of the Association vision, mission, and brand.
Planning and developing social media campaigns.
Develop content or manage development by content developers
Posting content across social media accounts.
Engaging with customers on different channels.
Analyzing running campaigns.
Being on top of the latest social media trends.
Monitor and analyze customer expectations according to past social media activity
Develop social media campaigns.
Define KPIs and KRAs for social media campaigns
Update social media content across all channels
Use social media marketing tools such as Buffer and Hootsuite
Monitor SEO and web traffic metrics
Keep abreast of social media trends
Communicate effectively to all stakeholders including senior management and content developers
Regularly review email analytics to ensure delivery, look for engagement trends and anomalies, and share this feedback with appropriate stakeholders.
Implement work plans related to respective activities of the Brand Strategy and Communications department which align with organizational priorities and the Association’s systems and data strategy, membership strategy, scientific strategy, education and certification strategy, and business strategy.
Prepare and complete required departmental compliance forms as outlined below including ensuring required information is accurate for timely submission of all required form.
Contribute to and implement recommendations on advancing operations within the department to gain efficiencies, and grow revenue, if applicable.
Contribute to quality assurance and continuous quality/performance improvement in department activities, including supporting department director, and unit leader in annual assessments of respective budget activities.
Support the Member Experience team in the implementation of the Association’s programs, priorities, and projects in partnership with department director and staff colleague.
Prepare in consultation with the manager, department level data which supports and aligns with the APTA data strategy.
Upholds and fosters team values
Complies with all APTA policies and procedures
Performs other duties as assigned to foster achievement of association priorities
Bachelor's Degree, required, or equivalent experience
Three to five years of social media management experience
Ability to plan, implement, track, and analyze social media marketing initiatives across platforms
Curate, create, and collaborate on the development of content for podcasts, perspectives, emails, and live broadcasts
Lead photography curation in line with organizational brand
Working knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
Eye for detail
Ability to manage multiple projects
Writing and editing experience preferred
Experience communicating effectively verbally and in writing
Experience producing reports/charts/graphs and analyzing data
0 - 10% - local, National
How To Apply
Please send resume and cover letter, including salary requirements.
Principals only; no agencies; no phone calls, please. Candidates selected to participate in an interview will be contacted by Human Resources.
The American Physical Therapy Association is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
APTA participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information, please visit e-verify.uscis.gov.
APTA is committed to a diverse and inclusive workforce and invites and welcomes applicants with diversity of experience, mindset, and skills to add value to APTA and our staff community.
The American Physical Therapy Association (APTA) is an individual membership professional organization representing more than 100,000 member physical therapists (PTs), physical therapist assistants (PTAs), and students of physical therapy. APTA seeks to improve the health and quality of life of individuals in society by advancing physical therapist practice, education, and research, and by increasing the awareness and understanding of physical therapy's role in the nation's health care system.
APTA prohibits preferential or adverse discrimination on the basis of race, creed, color, gender, age, national or ethnic origin, sexual orientation, disability, or health status in all areas including, but not limited to, its qualifications for membership, rights of members, policies, programs, activities, and employment practices. APTA is committed to promoting cultural diversity throughout the profession.
APTA is committed to a diverse and inclusive workforce and invites and welcomes applicants with diversity of experience, mindset, and skills to add value to APTA and our staff commUNITY.