Fully remote Independent Contractor reporting to the Executive Director (ED), requiring approximately 132 hours per month. LLC or Scorp preferred. The Marketing Specialist functions as the main communication resource for the Museum Store Association. The successful candidate is both a strategist and a tactician with excellent editing skills who provides innovative marketing ideas, ensures marketing efforts are coordinated and executed effectively, and actively builds and maintains strong relationships with contractors, committees’ chapters, and members. This is definitely a hands-on position, executing all MSA communications.
Experience in all related duties listed below:
Responsibilities
Responsible for creating and executing marketing plans across the organization.
Coordinates all email messaging including the Monthly New Brief and MSA Blogs sent out by MSA via MailChimp or appropriate tool.
Manages day-to-day updates of MSA, MSA FORWARD, and Museum Store Sunday websites. Contractor makes most updates themselves and sends out the more complex coding to our IT contractor. Will work with ED & Membership Coordinator on researching and creating a new main MSA website and possibly combining platforms of existing sites.
Oversees marketing calendar.
Manages all surveys, publications, and other marketing initiatives.
Manages all printed collateral as needed (postcards, brochures, flyers, etc.).
Directs administration of all MSA Social Media channels: Facebook, Instagram, Linked-In, Twitter.
Oversees marketing of Museum Store Sunday, including press releases, email campaigns, media contact, and working with MSS committee chairs.
Oversees the marketing of MSA FORWARD annual conference.
Creates regular reports on all marketing & communications initiatives to the Executive Director, the Marketing Committee, and the Board of Directors.
Manages relationships with other outside marcom-related contractors such as MSA Editor, Graphic Designer, and Printer.
Attends all monthly Marcom Committee meetings, Museum Store Sunday Committee meetings, and other related meetings as needed (virtually).
Attends the MSA FORWARD Conference as onsite event staff.
Attends various gift shows in person in place of ED when needed.
Upholds the mission of the association in all work performed.
Ensures all work performed is in line with MSA brand identity.
Additional duties as mutually agreed upon by the Marketing Specialist and the ED.
Nonprofit retail professionals and providers turn to MSA to build connections, learn best practices, and conduct business to enhance the success of nonprofit stores and their vendor partners
The Museum Store Association (MSA) is dedicated to advancing the nonprofit retail industry and the professionals engaged in it. Through advocacy, education, and collaboration, MSA provides the tools and community to help cultural institutions, vendor members, and their commercial partners to expand the visitor’s experience, enabling them to take a piece of that experience home.
Nonprofit retail stores have a broad mission: to be profitable revenue generators for their cultural institution; to provide educational relevance with their products; to act as brand ambassadors for the mission and values of their institution. Everything from products, displays, promotions and store activities reflect the mission of their respective institutions. When visitors choose to spend their time at your museum, zoo, botanic garden, historic place, library or other cultural and nonprofit institution, they have a heightened expectation of your quality and service to the public. MSA’s goal is to provide you an...d your institutions with the ability to deliver an inspired, enjoyable, and memorable experience for every visitor.
MSA vendor partners provide a trusted business resource for nonprofit retail professionals and their stores across the globe. MSA offers vendor members many opportunities to promote their brand and products to institution members, showcase their innovative and diverse offerings in museum stores, and partner with nonprofit retail professionals in mutually beneficial collaborations.
