ORGANIZATION BACKGROUND The AMA is a non-profit professional association with a global impact that serves individuals in the marketing industry. Our mission is to be the essential community for marketers. The AMA serves three main audiences: professional marketers, marketing academics, and marketing students. With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketers are expected to provide both solutions for today and solutions for tomorrow. No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successf
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