The Director of Marketing reports to the Vice President of Public Affairs and Member Services. The Director of Marketing is responsible for creating and executing marketing activities across the organization. He/she is both a strategic and tactical and actively builds and maintains strong partnerships with staff to market programs and events across multiple platforms. He/she is a skilled copyrighter and project manager who can juggle many projects at once and work with team members to establish and meet deadlines. In addition, this person manages a marketing coordinator and a two-person design team.
DESCRIPTION OF DUTIES
Create and implement a clear marketing vision and strategy that leverages the ABC brand and its unique industry position.
Develop and manage an overall marketing calendar for national events, programs and initiatives, which includes writing marketing emails and overseeing the distribution process to targeted audiences.
Stay current on trends and innovations in marketing in the construction, association, credentialing and event production industries.
Provide expertise and direction on digital advertising/engagement to advance the association and the industry.
Create and deploy a variety of marketing strategies, which may include soliciting testimonials and input from members or key stakeholders to be able to convey key program benefits.
Track and measure the effectiveness of all marketing initiatives.
Manage graphic design team, which includes providing input on design concepts.
Qualifications and Experience:
Strong copywriting and proofreading skills
Demonstrable experience in designing and implementing successful digital marketing campaigns
Strong understanding of how all current digital marketing channel’s function
Solid knowledge of online marketing tools and best practices
Experience with Constant Contact helpful
Strong project management skills with the ability to multitask and prioritize against deadlines
Creative approach to design and ability to translate concepts into high-quality products working with in-house graphic designers
Expertise in email marketing/marketing automation programs for a trade association or professional society
Experience producing videos; video editing experience a plus
Strong leader and team player with excellent relationship skills and a proven ability to manage a team to success
Bachelor’s degree required, further education a plus
10+ years of marketing experience
4+ years of managing direct reports
5+ years of experience in new media/digital environment
Effective budget and ROI management skills
To achieve our mission, we hire energetic and fun-loving individuals who possess the following skills:
Professional demeanor and presentation of self
Ability to organize and manage multiple priorities simultaneously while working under pressure and on deadline
Excellent oral and written communication, copywriting, and proofreading/editing skills
Ability to effectively research various audiences and target with appropriate communications
Organizational awareness and resourcefulness - understanding of whom to engage to identify solutions and resolve issues
Strong organization, multi-tasking, and time management skills with the ability to work comfortably, efficiently, and effectively in a demanding work schedule
Ability to take ownership of a process and use problem solving skills to address issues
Demonstrates the highest level of personal and ethical standards.
Production of materials reflecting accuracy and close attention to detail.
ABCs Position Descriptions are intended to describe the general nature and level of work being performed by the incumbent(s) of this job. They are not intended to be an exhaustive list of all responsibilities and activities required of the position. ABCs Position Descriptions do not create a contract, express or imply, or other legal rights between ABC and any staff member, nor guarantee employment or specific duties for any specific duration. ABC may add, change, delete, suspend or discontinue any of these positions and descriptions at any time without prior notice.
Founded in 1950, Associated Builders and Contractors (ABC) is a national construction industry trade association representing more than 21,000 chapter members. Founded on the merit shop philosophy, ABC and its 69 chapters help members develop people, win work and deliver that work safely, ethically, profitably and for the betterment of the communities in which ABC and its members work. Visit us at www.abc.org.
It is the continuing policy of ABC to take affirmative action to assure equal opportunity for all current and prospective employees without regard to race, color, national origin, ancestry, age, gender, gender identity or expression, sexual orientation, personal appearance, marital status, familial status, family responsibility, pregnancy or other pregnancy-related conditions, childbirth, disability, military/veteran status, citizenship status, religion or political affiliation, past convictions or incarceration, prior psychiatric treatment, or any other status protected by federal or state law, local ordinance or Executive Orders. ABC is an Equal Opportunity Employer.
ADA: ABC will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.
Founded in 1950, Associated Builders and Contractors (ABC) is a national trade association representing 22,000 members from more than 19,000 construction and industry-related firms. Founded on the merit shop philosophy, ABC and its 72 chapters help members win work and deliver that work safely, ethically and profitably for the betterment of the communities in which they work.