American Academy of Otolaryngology-Head and Neck Surgery
Application
Details
Posted: 22-Apr-22
Location: Alexandria, Virginia
Type: Full Time
Categories:
Communications/Editorial
Health
Public Relations
Additional Information:
Telecommuting is allowed.
Reporting Structure:
The Senior Manager, Communications, reports to the Director, Publications and Public Outreach.
Qualifications
Undergraduate degree in communications, journalism, English, or related field and a minimum of three years’ experience in communications, public relations, and/or media relations are required. Health/medical communications experience is preferred with emphasis on patient health information and published research in scientific, peer-reviewed journals. Comprehensive writing/editing and social media skills are required as is an ability to understand complex issues and translate them into effective strategic communications. Experience producing successful public relations campaigns is essential. Accountability, precision, accuracy, creativity, project management, and critical thinking are required as is the ability to work collaboratively with colleagues in multiple business units, leadership, members, and all other stakeholders. Some travel required.
Key Responsibilities
Develop, execute, and evaluate strategic communications and public relations campaigns in collaboration with key stakeholders.
Curate content, edit, contribute, and produce weekly e-newsletter, OTO News.
Develop communications outreach plans, utilizing multiple communication channels, to promote patient health information and ENThealth.org utilizing search engine optimization tools and digital strategies. This includes managing the ENThealth+ subscription program.
Create and implement coordinated communications strategy for the AAO-HNSF journals, Otolaryngology–Head and Neck Surgery andOTO Open.
Coordinate the development of articles related to the Academy’s health observance campaigns and other assigned topics for the Bulletin (monthly print/digital magazine).
Manage media relations — field media requests for interviews, proactively seek coverage of Academy and Foundation initiatives, provide support to the EVP/CEO and any other designated interviewees, develop professional connections with key medical and health reporters/editors, monitor and track coverage of the Academy and specialty in the media and on social media platforms, and manage news service and media database vendor accounts.
Support the dissemination of clinical practice guidelines and other AAO-HNSF-published research to Academy members, related healthcare professionals, the media, and the public.
Develop and execute media plan to publicize the Annual Meeting and its scientific program and manage the Annual Meeting newsroom.
Collaborate with the social media team on public outreach for the continual expansion of the AAO-HSN/F social media presence in accordance with approved guidance documents.
In collaboration with the Senior Director, Communications and Director, Publications and Public Outreach, monitor and moderate the Academy’s member discussion forum for compliance of the established Rules & Etiquette.
Serve as a senior communications writer.
Serve as staff liaison to the Media and Public Relations Committee, and other committees as assigned.
Specific Duties
Develop comprehensive communication strategies, including social media, for journals, ENThealth, and other programs and services.
Coordinate content development, including graphics and messaging, for health observances.
Write press releases and other communications materials for print and digital products and platforms.
Maintain multiple, targeted media lists, and document media articles and references for reporting purposes.
Produce media kits and primers for spokespersons as needed.
Maintain select areas of the AAO-HNS/F websites with press-related materials, media and public outreach resource pages, health observance campaign content, patient information, and other areas as identified.
Coordinate content development for the weekly e-newsletter, including verification of ad sales and ad placement.
Monitor the AAO-HNS member online discussion platform in consultation with communications team.
May participate on an internal team, either through formal assignment, or on an ad hoc basis.
Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, either orally or in writing.
Application Instructions:
Please submit your resume, cover letter and salary expectations through one of the following options (applications without this information may not be considered).
Email: Attach a Word document or copy and paste your cover letter and resume.
Mail: AAO-HNSF, 1650 Diagonal Road, VA 22314-2857 Attention: Human Resources
About American Academy of Otolaryngology-Head and Neck Surgery
The American Academy of Otolaryngology – Head and Neck Surgery http://www.entnet.org one of the oldest medical associations in the nation, represents around 12,000 physicians and allied health professionals who specialize in the diagnosis and treatment of disorders of the ears, nose, throat, and related structures of the head and neck. The Academy serves its members by facilitating the advancement of the science and art of medicine related to otolaryngology and by representing the specialty in governmental and socioeconomic issues. The organization’s mission is “Empowering otolaryngologist-head and neck surgeons to deliver the best patient care.”We take pride in our excellent benefits package offered to eligible employees, which includes medical, dental, and vision coverage. We also provide short and long term disability insurance, life insurance, flexible spending accounts, 403(b) retirement plan, credit union membership, five weeks of PTO, and nine holidays, compressed work schedules and flexible scheduling. We offer a business casual dress environment, free parking, commuter benefits, and walking distance to the King Street Metro. We are proud to be an equal opportunity employer.
