Serve as a category expert and advocate for the association during industry events. Responsible for the development and growth of strategic member groups. Facilitate volunteer groups toward the achievement of annual goals and objectives. Research and assist in the development of programs to properly market and maintain existing special segments of the aftermarket. Enhance growth through creative design and execution of activities for assigned councils and networks.
RESPONSIBILITIES AND AUTHORITY
Oversee council and/or network activities, provide direction and guard against antitrust activities or other actions that could result in liability to SEMA.
Be knowledgeable on and an advocate for:
SEMA, the trade association.
The organization’s volunteers and volunteer leadership.
The key players and latest trends related to the council(s) market category.
All member benefits, programs and services offered by the association.
New or existing programming provided by the association for the membership.
Work with the council or network leadership to:
Identify and address issues and challenges related to the council, network and/or industry segment.
Work with volunteer leadership to facilitate monthly select committee and subcommittee teleconferences and long-range planning (LRP) meetings, including ensuring strategic discussions, developing agendas and other relevant affairs common to council meetings.
Develop new initiatives from concept to benefit delivery to value assessment.
Coordinate the implementation of annual council elections, as required by the member groups.
Serve as project manager, as necessary, on all council-related programming, to include but not be limited to:
Identifying and recruiting project team. When necessary, lead the development of a cross functional team (CFT).
Establishing mutually agreed upon team goals, objectives and timelines.
Development of project charter and coordination with the Project Management Office.
Management of project timeline, resources and budgets.
In partnership with the PR team, facilitate and monitor council-related online open and private discussion groups hosted on social media websites (e.g., LinkedIn, Facebook, Instagram, etc.).
Membership outreach, including but not limited to the following:
Monitor new SEMA member enrollments to identify potential council and network members or volunteers.
Identify and assist with the recruitment of companies, volunteers and industry leaders to join and participate in the council(s) and related activities.
Research, draft messaging and prepare for production council and industry segment newsletters and promotional materials for, at a minimum, the following:
SEMA.org and SEMAshow.com websites
Program-related eBlasts to council-specific audiences.
Press release drafts
Provide oversight of council and network membership data in the association’s member database (NetFORUM) and work with IT to maintain its integrity.
Provide regular reports on progress toward individual and council goals and objectives.
Prepare regular reports on the status of council and network achievements, resources and budgets.
When directed by management, perform other assignments and duties as required.
Reports to Vice President.
Interfaces with all levels of staff.
Interfaces with Association members and assigned councils.
PRIMARY SKILLS & REQUIREMENTS:
A minimum of five (5) years of management experience.
4-year college degree required. Bachelor’s degree in marketing, media relations or related field is strongly recommended.
General understanding and experience working in a not-for-profit setting led by a strong volunteer base.
Ability to thrive working with challenging personalities.
Team player who is willing to embrace new ideas and demonstrate an ability to change and grow as required by the position.
Understand SEMA policies, bylaws, meeting procedures, recording meeting minutes and related activities.
Detailed knowledge of the automotive aftermarket and its specialty segments.
Travel requirements up to 30%.
Effective supervisory and leadership skills.
Be proficient in all Microsoft Office applications and association management software.
Skilled communicator with strong organizational and facilitation skills.
A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod builders, restylers, car clubs, race teams and more.
SEMA members make, buy, sell and use all kinds of specialty parts and accessories to make vehicles more attractive, more unique, more convenient, faster, safer, more fun and even like-new again.
The companies that founded SEMA—and the entire specialty parts and accessories industry, for that matter—were started by people who loved cars and trucks and turned their hobby into a career. Most people in the industry today still feel this way. That’s one of the things that makes SEMA and its members unique.
Today the organization performs many services for its members and for the hobby as a whole. Perhaps most importantly, SEMA works hard to protect consumers’ rights to drive accessorized, customized and vintage vehicles. SEMA keeps close tabs on legislators in Washington, D.C., and also in each state within the United States, so SEMA members and anyone who loves cars and t...rucks can protest pending legislation that might harm our hobby, as well as endorse legislation that’s good for car lovers. SEMA also has helped numerous consumers interact with car dealers, who sometimes try to get away with charging for repairs on a modified vehicle by claiming (wrongly) that specialty accessories have voided its warranty.