The Conferences & Events (C&E) department supports the Council’s position as an industry thought leader and admissions expert by convening schools to discuss global and regional industry issues, delivering skills training, and sharing research-based knowledge and information.
The Associate Manager, Conferences & Events supports the planning and delivery of all GMAC programs and events and is responsible for delivering fast and sustainable results in the following primary areas:
Registration management and customer care;
Event communication and marketing strategy and planning;
Exhibit and sponsorship acquisition and relationship management;
Virtual event management; and
Oversee project management for C&E initiatives including research, planning and analysis of progress to make recommendations for future improvement.
Develop content and messaging for event registration sites, including conferences and new C&E programming.
Manage customer service life cycle for event registration, including developing customer care processes and materials to support customer service teams, monitoring registration, and understanding audience.
Develop and execute sales and acquisition plans for all conference and event exhibits and sponsorships.
Manage virtual discussion forums and webinars including, liaising with staff stakeholders, identifying topics, developing promotional content, managing speakers and directing consultants as necessary.
Develop and execute marketing and promotional plans for C&E programs and events, including developing messaging plans, developing website and promotional content, managing timelines, drafting and editing copy, oversight of production of program collateral material, and directing consultants and contractors as needed.
Manage the C&E learning library, including identifying content for inclusion in the library, maintenance of webpages, tracking, analyzing and reporting on performance metrics and making recommendations for future improvement.
Develop and implement plans for the Conferences & Events newsletter, including stakeholder management, content development and branding to provide added value to schools as a professional development resource.
Track, analyze and report on performance metrics for C&E communication and promotion efforts, including website traffic, email opens, click through rates and social media engagement and develop strategies for future improvement.
Develop and manage plans for event logistics, including IT/AV oversight, education program delivery, onsite attendee communication, registration management and vendor relationship management.
Develop and execute strategy for onsite attendee engagement, including conference app content development, gamification and app engagement strategy, analyze evaluation results and develop strategies for future improvements.
Analyze post event evaluations, including attendee satisfaction and exhibitor and sponsor satisfaction; develop recommendations for future improvements.
Act as manager for Key partnership and strategic alliances’ engagement including initiation/creation of MOUs and creation of templates that can be leveraged for regional partnerships.
Master the use and integration of internal systems, including CRM, GDAT, C-Vent, Trello, SharePoint and PowerBI, WebEx, Zoom, etc.
Other responsibilities and duties as assigned.
Bachelor’s degree (e.g., marketing, communication, event planning); Or equivalent combination of education, skills, and experience.
2 years of work experience in related field.
Strong understanding how to manage the priorities of multiple stakeholders in a complex environment.
Exceptional organizational and time management skills.
Ability to prioritize work to resolve operational or departmental issues.
Ability to work independently with moderate supervision and in a team setting, and across external and internal stakeholder groups.
Excellent verbal and written communication skills; Strong attention to detail, with a keen focus on quality.
Ability to multitask under pressure with poise/confidence.
Ability to travel, both domestically and internationally, to support event execution as needed; Average of 30 days travel annually.
The physical demands and work environment characteristics described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Demonstrated experience leading projects.
Event marketing experience.
Conference planning experience.
Experience working with international colleagues and stakeholders.
GMAC’s value proposition offers our talented employees the ideal climate for innovation, and colleagues who are motivated and proactive, with diverse backgrounds and approaches.
As a global organization, we understand and appreciate the benefits of myriad cultural perspectives. GMAC is wholly committed to recruiting, developing, and retaining a diverse group of talented people, and providing equal employment opportunities to all employees and applicants without regard to the basis of actual or perceived race, creed, color, religion, national origin, ancestry, age, disability, sex (including pregnancy, childbirth, and related medical conditions), marital status, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable federal, state or local laws.
Additionally, to ensure a safe office environment, recognizing the tremendous contributions that vaccinations play in ensuring our mutual wellbeing, GMAC has implemented a mandatory vaccination policy. All employees must be fully vaccinated against the COVID-19 virus. GMAC may make accommodations or allow for exemption from this requirement for medical or religious reasons.
The Graduate Management Admission Council™ (GMAC™) is a mission-driven association of leading graduate business schools worldwide. Founded in 1953, we are committed to creating solutions for business schools and candidates to better discover, evaluate and connect with each other. We work on behalf of the schools and the graduate management education community, as well as guide candidates on their journey to higher education, to ensure that no talent goes undiscovered.
GMAC provides world-class research, professional development opportunities and assessments for the industry, designed to advance the art and science of admissions. Owned and administered by GMAC, the Graduate Management Admission Test™ (GMAT™) is the most widely used graduate business school assessment, recognized by more than 7,000 programs worldwide. Other GMAC assessments include the NMAT by GMAC™ (NMAT™) exam, for entrance into graduate management programs in India, South Africa, and the Philippines, and the Executive Assessment (EA), specifically designed for Executive programs around the world.
Our flagship portal for graduate management education resources and information, www.mba.com, receives 14 million... visits a year and features the School Search matching tool and Graduate Management Admission Search Service™ (GMASS™) database, matching candidates and business schools.
GMAC is a global organization with offices in Hong Kong, China, Gurugram, India, Singapore, London, United Kingdom and the United States. To learn more about our work, please visit www.gmac.com.