The digital marketing manager is an expert of web production and digital marketing. This person supports the content marketing team through building web pages, managing email marketing programs and integrating paid media onto washington.org. This person is at home working in a website content management system, communicates constantly, understands messaging to any audience, is well-organized and approaches their work analytically. As a digital marketer, this person must be passionate about organic and paid search, website and email performance and optimization, content marketing strategy and most of all, promoting Washington, DC as a travel destination. Success will be defined by how well this individual helps contribute to the marketing and communications team’s goals, specifically achieving pageviews and unique visitors KPIs. The marketer must also strategize and execute ways to improve site engagement, increase email open rates and support member and partner businesses. The individual will work closely with the content manager and associate director of content marketing to maintain, grow and improve Destination DC’s digital marketing efforts.
Essential Duties and Responsibilities (include the following, but are not limited to)
Creates, updates and improves web pages across all Destination DC web properties using content management system, HTML/CSS and other technologies
Assists in the planning and building of web content, microsites and other web-based projects
Manages SEO strategy for washington.org, constantly updating existing content and sourcing new content opportunities
Builds and manages paid search engine marketing campaigns
Monitors websites to ensure content remains fresh and engaging; identifies missing or outdated information and areas of improvement
Supports content marketing strategy that aligns with multi-channel advertising campaigns
Interfaces with digital marketing agencies to coordinate web projects
Monitors user behavior and traffic flows on web properties to ensure an engaging user experience
Explores and implements new technologies on digital properties that enhance the user experience and achieve company objectives
Functions as content and web liaison between departments
Destination DC, the lead destination marketing organization for the nation’s capital, is a private, non-profit membership organization of nearly 1,000 businesses committed to marketing the area as a premier global convention, tourism and special events destination with a special emphasis on the arts, cultural and historic communities.