The web content administrator is responsible for all website updates, ongoing optimization, troubleshooting, ADA compliance, SEO execution, and UX/UI website innovation. Oversees all technical interfaces related to the company’s web presence, including the Content Management System (CMS). Ensures that websites are well managed and healthy. Implements coding best practices related to site performance, SEO and user experience. Responsible for maintaining mobile responsiveness and visual accessibility for all web content. Works with vendors and internal teams for Google Analytics and Google Tag Manager implementations for event-based tracking, data layer execution, and ensures website analytics are working properly. Works directly with communications team to set calendar and schedule for all upcoming website updates, both defining priorities and timelines as well as level of effort associated.
Duties and Responsibilities
Learns and implements organization’s vision and mission on the web
Finds and creates long-term, sustainable processes managing web pages and content
Proactively and consistently manages and edits existing site content
Repairs any broken links and fix any reported bugs
Advise on visual presentation, content language and location, and supporting links
Addresses and responds to user comments and complaints
Develops new pages and templates for special sites
Demonstrates a high level of dependability in a team environment with an ability to gracefully shift priorities to accommodate business requests
Works collaboratively with management and cross-departmentally to understand future website needs as they relate to organizational goals
Constantly seeks to innovate web through mobile first mindset providing suggestions, feedback, and thought on UX/UI using analytics and user behavioral tools
Google Analytics and Google Tag Manager implementations and integrating into Google Data Studio for visualization
Delivers weekly, bi-weekly, monthly, and quarterly reporting for SEO optimization, web analytics, and heatmapping/behavioral analytics
Implements improved design, layout, and functionality of websites
Reviews, monitors and updates the navigation architecture to improve usability
Develops code and styling to improve appearance and functionality
Conducts usability testing as time permits
Maintains CMS and webservers
Regulates and manages access rights of different users on website
Monitors security and perform all necessary updates
Works with vendor for ongoing back-end maintenance and front-end optimizations for page speed
Monitors website stability including uptime, page speed, links, images, and all other associated website UX is working as intended
Integrates and maintains other-web related systems as needed
Two years of experience in related field or an equivalent combination of education plus experience is required
Knowledge, Skills and Abilities
Experience working with a CMS (EPiServer, WordPress, Drupal, Joomla, Sitefinity, Sitecore), EPiServer preferred
Experience with Office 365
Strategic thinking and problem-solving skills
Ability to manage multiple websites
Excellent writing skills
Familiarity with web marketing
Excellent communicator, especially regarding abstract concepts
Experience with SEO (Search Engine Optimization)
Experience with Google Analytics, Google Tag Manager, and working knowledge of Google Data Studio
Understanding of UX/UI functionality
Experience with UX/UI Design and some knowledge of Adobe Creative Suite (photoshop, illustrator)
Passion for UX innovation
Understanding of web site front-end integrations such as rest API’s
Ability to assertively gather needed information and prioritize tasks
Comfortable adjusting to new ways of doing things
Growth and innovation mindset
Excellent planning and organizational skills
About National Association for College Admission Counseling
NACAC is the world’s largest association supporting professionals who serve students as they make choices about pursuing postsecondary education. The association works to expand access to higher education through policy, advocacy, convening, education, and training. It has a membership of more than 23,000, comprised of postsecondary admission professionals, high school counselors, independent educational consultants, community based organizations, and
others throughout the United States and around the world. NACAC is fortunate to partner with 23 state and regionally based affiliate organizations that share a common mission to serve and support the needs of admission and counseling professionals. In addition, the organization cultivates special interest groups. These “micro communities” nurture the growing diversity of interests across the association.
NACAC is in the process of reinventing itself during a time of disruption for both the college admission profession and higher education associations. New strategic vision, mission, and values statements, as well as a new organizational structure, will ensure the organization becomes a cutting-edge influencer,... leading and supporting the transformation of the college admission profession.
NACAC commits to:
• Leading important initiatives resulting in a more diverse and inclusive student population
• Boldly influencing higher education policy
• Serving as a clearinghouse for readily accessible knowledge sharing, transformative professional development opportunities, and cutting-edge research
• Creating a membership that is reflective of the changing demographics among students
To ensure the organization’s success, NACAC is committed to being innovative, nimble, and meeting the moment— working at the speed of light to stay ahead of the curve and to lead meaningful and impactful change.
Recently, NACAC staff members participated in strategic visioning sessions to reaffirm, as well as reimagine, its organizational values and guiding principles. The newly developed vision statement and values direct the CEO, the senior leadership group, and staff in their work together as they seek organizational and cultural transformation to better serve
NACAC’s membership and external stakeholders, in service of the college admission counseling profession.
Staff Vision Statement
We are the trusted source of information and resources for NACAC members and the students they serve, providing exceptional service and stewardship to meet the evolving needs of the college admission counseling profession.
Dr. Angel B. Pérez became CEO of NACAC in July 2020. Prior to joining NACAC, he served as the vice president for enrollment and student success at Trinity College in Connecticut, where he also taught in the educational studies department. A recognized thought-leader on issues of equity and access in American education, he is a tireless champion for underrepresented communities and a creative advocate for reform. Named by a Forbes article in 2019 as the most influential voice in college admission, he strives to build an educational ecosystem that better represents today’s America.
Dr. Pérez’s expertise has been sought by key policy influencers. In 2016, the governor of Connecticut appointed him to the New England Board of Higher Education, and he was chosen by the Gates Foundation and the National Association of Student Financial Aid Administrators to serve on Forward50, a group of higher education leaders presenting solutions to Congress. In 2019, the New York Times Magazine profiled his story in a cover feature, and he is a frequent contributor and commentator in national media outlets, including the Washington Post, NPR, CBS Evening News, NBC Nightly News, Forbes, and the Chronicle of Higher Education. Highlights of Pérez’s first seven months were featured in a recent article, “How an Association Rebounded, Turning Challenges into Progress,” in Associations Now Daily News, the daily newsletter from ASAE, the Center for Association Leadership.