RESPONSIBILITIES General Marketing and Communications - Collaborates with internal team to develop strategic and timely marketing promotional collateral for 2 - 3 conferences annually and online as well as for training and other events.
- Manages the production of our weekly and quarterly publications, including planning articles, scheduling writers, coordinating with member committees conducting interviews and writing brief articles as needed
- Works jointly with content staff to develop the annual content and editorial calendar.
- Designs and produces conference programs
- Writes and distributes our press releases
- Manages online advertisers for Weekly Energy Feed, Webinars and Quarterly Digital Magazine
- Writes and produces marketing materials to promote our training offerings.
- Support media and other relevant external partner relationships as needed. Assists with development of marketing communications budget.
- Other duties may be assigned.
Social Media Management - Manages front end of website and monitors web for news to share as content for publications.
- Manages social media presence (LinkedIn, Twitter, YouTube, Facebook)
- Leads content creation for social media outlets including tweets, posts and videos and well as member news stories
- Manages member blog content and external blog sites
- Manages the delivery of Podcast series including speaker logistics, script management and post-production
Marketing Data and Analytics - Monitor, report and present on online engagement analytics (web, email, social media, earned media)
- Leverage key engagement metrics across platforms to optimize content, messaging and distributions
- Develops and manages member surveys and utilizes data to provide meaningful feedback to staff
SUPERVISORY RESPONSIBILITIES Part-time Marketing Coordinator QUALIFICATIONS The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. - Bachelor’s degree in Marketing, Public Relations, Communications, Journalism or related field
- 3 – 5 years of relevant professional experience in Marketing and/or Communications
- Experience in non-profit a plus, but not essential.
SKILLS AND ABILITIES - Proven results in implementing marketing and communications strategic plans
- Proven results in managing social media platforms (Facebook, Twitter, YouTube, Instagram, etc.) and analytics technologies (HootSuite, Sprout Social, TweetReach, Meltwater, etc.) to engage a diverse audience
- Ability to apply concepts of media buying for both web and print
- Creative and self-motivated with demonstrated ability to work on multiple projects simultaneously while managing deadlines.
- Effective project management skills
- Strong attention to detail and proofreading skills
- Exceptional written and verbal communication skills
- Experience with basic HTML, Adobe Creative Suite or InDesign preferred
- Proficiency with MS Office products, especially Word, Excel, Power Point and Outlook required.
- Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public.
- Passion for supporting the growth of the energy efficiency and sustainable energy sectors
- Ability to work collaboratively and effectively as a team member, and to take initiative when appropriate.
PHYSICAL DEMANDS - The employee must occasionally lift and/or move up to 25 pounds.
- Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
- Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.
COMPENSATION - Salary $55,000+
- Annual bonus of up to 10% based on performance
- Paid vacation up to 25 days based on years of service
- Paid holiday and sick leave
- Retirement package with up to 6% match
- Competitive medical, dental and life insurance benefits
- Annual professional development allowance
The association embraces and supports Diversity, Equality and Inclusion (DEI) practices and welcomes all resumes. |
